Reveal released top high street beauty buys under £10 in Reveal Beauty Awards

Reveal have released their top high street beauty buys under £10 in their annual Beauty Awards.

The expert judging panel included notable beauty industry figures Lee Pycroft, a celebrity make-up artist, Michaella Bolder, an A-list facialist, Irene Shelley, Editor-in-Chief of Black Beauty & Hair magazine, Ampika Pickston, celebrity salon owner and star of the Real Housewives of Cheshire, and Mikey Kardashian, celebrity hairstylist.

Among the purse-friendly products named, Aldi’s £6.99 Caviar Illumination Day Cream topped the lust list.

The cream is regularly compared to La Prairie’s Skin Caviar Luxe Cream Sheer which costs a whopping £345.

Other beauty products include Wilko’s £3.30 false-lash effect mascara and a £3 shampoo that rivals versions nine times the price.

Ultimate day cream


Aldi Lacura Caviar Illumination Day Cream SPF 15 £6.99

‘For the price point, it’s hard to fault this moisturiser. It sits well under make-up and offers all-day hydration. I used it on testers of varying ages and it looked luminous and fresh on all,’ says Lee.

‘Wow!’ mascara

Essence False Lash Effect Mascara Princess, £3.30 (Wilko)

‘It really delivers. Just a few strokes instantly doubled the thickness of each lash for a total ‘falsie’ effect,’ Ampika said of the mascara.

Wilko's Essence False Lash Effect Mascara

Winning lipstick

Bourjois Rouge Velvet Lipstick, £8.99

‘It delivers high-impact colour but feels lightweight and creamy with impressive lasting power,’ Ampika confirmed.

Bourjois Rouge Velvet Lipstick

Salon-worthy shampoo

Tesco’s Syoss Salonplex Shampoo
, £3

You’ll usually find Mikey using a shampoo nine times the price of this. His verdict: ‘A huge thumbs up! My celebrity clients loved it. Even after one wash (I’m normally a huge believer in doing it twice), their locks were clean, shiny and smooth while smelling great.’

Tesco's Syoss Shampoo

Top spot fix

Super Facialist Salicylic Acid Clay Mask, £9.99 (Boots)

‘It really works. It’s packed with spot-fighting salicylic acid and deep-cleansing kaolin to leave skin noticeably smooth but not stripped. Just use for five or ten minutes a week,’ Michaela said.

Super Facialist Salicylic Acid Clay Mask

Mini night marvel

Olay Total Effects 7 in 1 Anti-Ageing Night Firming Moisturiser, £6.99

For Michaella, this cream just couldn’t be beaten. ‘The anti-ageing ingredients are impressive and it left my skin softer and plumper after only one sleep. It’s rich but not heavy,’ she said.

Olay Total Effects 7-in-1 Anti-Ageing Night Firming Moisturiser

Fail-safe fake tan

Palmer’s Coconut Oil Formula Natural Bronze Body Lotion, £5.69

‘I’m really loving this. It’s so easy to apply and dries quickly but gives a beautiful bronzed glow that lasts a few days. It smells amazing, too,’ revealed tan connoisseur Michaella.

Cocoa Butter Formula Natural Bronze Gradual Tanning Moisturiser

Power serum

The Ordinary Matrixyl 10% + HA
, £9.00

‘This serum combines super-hydrators with potent anti-agers that act on wrinkles within weeks. I’d even recommend it to clients with big money to spend’, Michaella revealed.

The Ordinary Matrixyl 10% + HA

Foundation to trump ‘em all

L’Oreal Paris True Match Foundation, £9.99

L’Oreal’s leading the way with affordable, inclusive shade ranges but this easy-to-wear foundation, in 23 hues, is worthy of the highest praise. ‘I’m seriously impressed with this range. It caters for black skins with both warm and cool options. Many bases are too red or muddy-looking for my orange undertones but I was complimented on my lovely ‘glow,’ said Irene.

L’Oreal Paris True Match Foundation

Body scrub gem

N-Spa Sacred Spa Sea Minerals Salt & Oil Scrub £4 (Asda)

‘This smells a lot more expensive than it really is. It’s not too gritty but, thanks to the blend of oils, leaves skin wonderfully soft and silky,’ Irene said.

N-Spa Sacred Spa Sea Minerals Salt & Oil Scrub