When Primark’s latest ‘Nudes’ makeup collection landed I had to double check that Kim Kardashian herself hadn’t made it to Primark but I realised that this wasn’t KKW Beauty, this was Primark’s latest makeup collection, dressed up in Yeezy season 6 packaging.

As someone who has both bought makeup from KKW Beauty (this is a safe space, do not judge me) and worn Primark makeup, I felt it only right to document this collection for you all. I mean if you can buy a cheaper but still amazing version, why not!? Check out the entire collection below.

PRIMARK
Primark

Primark PS… Nudes Eyeshadow Collection, £8

Without a doubt the highlight of the collection (the Kris Jenner of the collection), I just can not believe this enormous palette is only £8. With 28 neutral-toned eyeshadows, this has all of the shades that you need to create anything from a day to night look.

PRIMARK
Primark

Primark PS… Nudes Highlight & Contour Kit, £8

This is a straight up dupe of KKW’s contour sets except Primark’s version is a hell of a lot cheaper. The Highlight & Contour Kit contains one cream highlighter duo, one cream contour duo, a double ended brush and a brow highlighter. This double ended wand contains one half sponge, ideal for creating a buffed and full foundation finish, and a soft brush, ideal for blending out any sharp edges and creating a softer skin finish.

Primark
Primark

Primark PS… Nudes Matte Lipsticks, £1.50 each

Next up the range of four nude-toned matte lipsticks. There are completely different nude shades for all people of different skin tones, these lipsticks span beige, pink and deeper shades.

Primark
Primark

Primark PS… Nudes Lip Collection, £3

These Kylie like lip kits come with either a metallic lip gloss, high shine lip gloss, or matte lipstick and a corresponding lip liner.

Primark
Primark

Primark PS… Nudes Matte and Metallic Eyeshadow Creams, £2

These little pots of cream eyeshadow really remind me of MAC’s Paint Pots. ‘Viva Las Vegas’ is a matte taupe shade which kind of reminds me of MAC’s ‘Groundwork’.

Primark
Primark

Primark PS… Nudes Eye & Lip Gloss Stick, £2

Primark have these eye and lip gloss click pens which are just the perfect gloss consistency of not too sticky, but just tacky enough to stop slipping and sliding all over the place.

Primark
Primark

Here’s a full list of the rest of the collection…

PS… Nudes Lip Kit, £3.00

PS… Nudes Nail Polish, £1.50

PS… Nudes Round Mirror, £1.50

PS… Nudes 4pack Nail File, £1.50

PS… Nudes 2 pack Tweezer, £2.00

PS… Nudes Blender Sponge, £2.50

PS… Nudes Eyelash Curler, £3.00

PS… Nudes Manicure Set, £3.00

PS… Nudes Brush Set, £8.00

Kim, I’ve got bad news for you…Primark might have just dethroned you. Whatever your budget, you can have and experience all of the most current trends. I also think that the matte, nude packaging makes everything feel much more luxury than anything I’ve seen from Primark beauty before. If you wanted to treat someone special, you could gift them an entire make-up collection for around £30, which considering KKW Beauty’s CRÈME CONTOUR & HIGHLIGHT KIT comes in at $48 alone, enough said.

The Primark PS… Nudes Collection is available in store now.