And they are using women with scarring, birthmarks, albinism, freckles and skin conditions to do so ❤
When it comes to body positivity, Missguided is one of the few brands determined to fully embrace it. From leaving stretch marks unedited, to encouraging us to embrace our curves and using diverse mannequins that have vitiligo.
#InYourOwnSkin is their latest campaign, aiming to celebrate the perceived ‘flaws’ and ‘imperfections’ that actually make us who we are.
In their commitment to body positivity, Missguided has recruited six women for their latest ad campaign who have scarring, birthmarks, freckles, albinism and other skin conditions.
The campaign comes after Missguided’s #MakeYourMark campaign last year, in which it announced it would stop airbrushing model’s stretch marks. The campaign received positive reactions on social media and featured models of all sizes.
In a press release for the #InYourOwnSkin campaign, the brand wrote:
“These women own it. They have attitude. They are proud of who they are. They inspire confidence. They want you to love your body (it’s the only one you’ve got!).”
And if you look at these photos, you can see just how accurate that is. 👇
Isabella caught her shirt in a house fire when she was 17, but she hopes to normalize disabilities and disfigurements through modeling. “Beauty is the feeling of self-confidence,” the college student said in a statement.
Mariana was born with a birthmark on her face, but she has “learnt to love the way she looks and empowers others through body positivity on social media.” She is a Brazilian model and fashion designer.
She sports so many little freckles on her face and body and also has tattoos covering her arms, legs, neck, and chest. What does body positivity mean to her? “Being 100 percent comfortable in yourself.”
Beth, a college student who lives in Manchester, England, has psoriasis. The Missguided campaign happens to be her first modeling gig, and it’s safe to say she crushed it.
Maya has Epidermolysis Bullosa, a rare skin condition which causes skin to blister easily and affects 500,000 people worldwide, according to the press release. She hopes to raise awareness of the condition through modeling. “I think we are on the way to empowering women a lot more than we used to,” she says.
Joanne has albinism and works to break boundaries that exist in the beauty and fashion industries with her skin disorder. “My role in life is not to be accepted by society,” she says in the press release. “I live fearlessly, and I am unapologetically me.”
Take one more moment to admire, yet again, just how incredible these women look… 🔥
Missguided I salute you.🙌